Paul Hide

Paul is the CEO for AMDEA. AMDEA is the UK trade association for manufacturers of domestic appliances, from large white goods through personal hygiene and floor care products to the vast range of small appliances on the market. Our members represent over 80% of the UK domestic appliance market, rising to 95% for large white goods.

Paul's experience spans Sales, Marketing, Operational and General management during a career spanning 30 years in the consumer technology sector with a leading involvement in many milestones that have delivered the analogue to digital technology transition and growth of the past 3 decades. Paul is passionate and focused in ensuring that AMDEA, working in partnership with its members and stakeholders, continues to play a leading role in shaping and leading the future of the UK domestic appliances industries.

Paul is also a Non-Executive Director of Certsure, A Trustee of the Electrical Safety Board, a Governor at Kingston Hospital Foundation Trust and a road racing Commissaire for British Cycling.