Our board


Electrical Safety First is governed by a Board of Trustees who have a vast range of experience and interest in electrical safety. They are responsible for setting the strategic goals of the charity to ensure that it fulfils its consumer safety mission, adheres to principles of good governance and remains true to its values.


Alison Parkes (Chair)

Alison Parkes is an award-winning public relations and communications strategist.  For more than 20 years she has planned and executed campaigns for commercial clients and trade organisations in the building and construction industry. She has also worked with public safety bodies to raise consumer awareness and drive behavioural change. Alison is a member of the Chartered Institute of Public Relations.  She became a trustee in 2012.

Andy Chaplin (Deputy Chair)

Andy has recently completed a successful six year stint with the national body for Home Improvement Agencies (which operates under the Foundations banner). For the first five years he had been the national body's director, and after giving that up in July 2015 he took over as interim Chief Officer of the charitable arm of Foundations.

Prior to this he held a succession of leadership roles, mostly in the private sector, driving the design, development and successful funding and delivery of services and support for vulnerable/low income households - often working locally in partnership with a mix of public and third sector providers.

He holds a diploma in marketing alongside internationally recognised accreditations in the world of banking, where Andy had worked for Barclays, honing his management skills and capabilities in strategic and large corporate account director roles. He left Barclays in 2003 after completing just over 26 years with the organisation.

Andy is also a trustee of the national spinal injuries charity, Aspire and the Islington based health and wellbeing charity, Manor Gardens Welfare Trust (where he is also Chair-designate).

Anne Ferguson (Past Chair)

Anne Ferguson joined the Board in 2015. Her working life at the national standards body, BSI, the consumer magazine Which? and as an independent consultant, has drawn on her education in ergonomics and her interest in consumer affairs, particularly the areas of safety and accessibility. Anne is a former Chair of Council of the Chartered Institute of Ergonomics and Human Factors, and past Chair of the Services Working group of ANEC, the European voice of consumers in standardization, and the Consumer Participation & Training working group of ISO COPOLCO (Consumer Policy Committee of ISO). She is a former Trustee of the UK Child Accident Prevention Trust.

Armelle Boisset

Armelle has worked in the telecommunications industry for over twenty years, with experience in operational support, network rollout and programme management. She is currently Director of Engineering for Spectrum (radio waves) at UK regulator Ofcom, contributing to areas ranging from technical standards to field-based measurements to technical studies underpinning policy decisions. Armelle holds a degree in electrical engineering and is a member of the Institute of Engineering and Technology (IET). She is also a trustee at Berkshire Youth, a local youth services charity.

Samy Bounoua

Lead Technical Manager, Tesco.

Having been involved with electrical product safety for over 24 years, Samy has extensive experience of managing all due diligence and quality assurance matters involving consumer products. He also has extensive experience of retail, supply chain and bringing products to market. His role at Tesco involves leading the technical team responsible for quality assurance management of all electrical products. He works closely with internal and external stakeholders to drive the product safety and quality agenda, ensuring customer satisfaction is core to Tesco’s purpose. His responsibilities also include supplier management and factory approval.

Paul Canning

Paul has been involved in the electrical industry for nearly 40 years in various positions from Electrical Apprentice to Managing Director and owner of his own Panelbuilding firm. He is currently the Technical and Commercial Manager for Schneider Electric UK Ltd , based in Telford, and the Chair of BEAMA’s Industrial and Single Phase Product Group, covering domestic wiring accessories, consumer units  and three phase switchgear.

Paul is a STEM Ambassador for Shropshire and Staffordshire , working with  schools and colleges in the area on engineering projects and  promoting engineering subjects, in particular engineering apprenticeships.

He is a member of the Institute of Engineering and Technology (IET)

Tom Connelly

Coming from an electrical contracting background, Tom Connelly operates within the Social Housing Sector providing independent third party consultancy and quality control inspections for Registered Social Landlords. His current role is the Head of Electrical Operations where he is responsible for the delivery of services nationwide. Tom has operated previously as National Electrical Compliance Manager for a major contractor where he was responsible for the implementation and management of an electrical compliance structure nationwide. Furthermore, he is also a member of the Institute of Engineering and Technology (IET)

Ali Damirchi

Ali is a chartered management accountant with over 15 years of experience in development and leading finance functions across the Telecommunication and Technology sectors.  His experience spans across financial control, risk management, deal structuring and team development, having worked on major initiatives such as the 4G roll-out and the UK’s Smart metering programme.

Ali has an MBA from Warwick Business School and is involved with a charity in his local area. He is a keen cricketer, cyclist and passionate about travelling with his family when he can.

Paul Hide

Paul's experience spans sales, marketing, operational and general management roles during 25 years in B2C, B2B and B2G technology industry organisations, including Sharp and Sony Electronics.

Paul has led the UK introduction of many technology milestones that have delivered the analogue to digital technology transition of the past three decades. Paul’s current role is as a Director of techUK, the UK’s leading technology trade association, and involves working in partnership with members, Government and stakeholders to shape and lead the future of the UK technology industry and the application of UK based tech.

Paul is also a Governor of Kingston Hospital Foundation Trust and an active member of British Cycling’s UK racing scene.

Emma Hudson

Emma has been a part of the electronics industry for twenty years and holds a BEng in Materials Engineering. She is currently Chief Technology Officer at Gen3 Systems, a U.K. based manufacturer of test equipment for high reliability electronics. Prior to this Emma spent over twelve years with UL, conducting safety certification work, and seven years in automotive electronics manufacturing, with TRW.

Emma also holds the positions of Chair of the British committee for Electronics Assembly Technology (representing the U.K. on the mirror IEC committee), Vice President and Treasurer of the European Institute for Printed Circuits (EIPC), Vice Chair of Several IPC technical committees, and sits on the UL Standards Technical Panel for PCBs, laminates and coatings.

In her spare time, Emma is keen to spread the word to girls on the rewarding nature of a STEM career, especially engineering.

Kate Husselbee

Kate’s experience is in people and organisational development, change management and wider corporate services functions in the public and charity sectors.  Kate is currently Director of Corporate Services and Business Development at the College of Policing, where she is responsible for finance, digital, performance, risk, people and organisational development, project management, legal, estates and governance.  Kate is a Fellow of the Chartered Institute of Personnel and Development and an executive coach.

Kate is also an independent member of the Audit and Assurance Committee for Recovery Focus/Richmond Fellowship.

Nick Ratty

Nick was a Health and Safety Executive (HSE) inspector until April this year with experience in a wide range of industries including construction, manufacturing, logistics, entertainment and product supply. He has been responsible, directly and indirectly, for investigation and enforcement including multiple fatalities and crown court prosecutions. Strategic level engagement with industry trade associations, other regulators, government departments, other EU member state regulators. Author of HSE guidance and training material.

Alan Wells

With over 40 years’ experience in the electrical engineering field, Alan is a highly respected figure in the industry. Prior to his retirement he held numerous posts in building engineering services maintenance, electro-mechanical installation design, as well as senior management posts within the Electrical Contractors’ Association and NICEIC.

As the Technical and Standards Director at Certsure he was responsible for ensuring that they provided high quality technical services to its registrants and represented their technical interests nationally.

He was an active member of key industry committees, including the Joint IET / BSI Technical Committee for the UK Wiring Regulations (JPEL 64) and advised central and local government in England, Scotland and Wales on matters of electrical safety. In addition, he presented at IET and FISUEL conferences both in the UK and Europe and was a Board Member of BASEC - the British Approvals Service for Electric Cables in addition to ABCB - Association of British Certification Bodies the recognised voice of accredited certification bodies in the UK representing the views of its members to UKAS, IAF, EA and Government.

Adam Williams

Adam Williams is a consumer technology sales and marketing specialist, with over 20 years’ experience in bringing innovative technologies to markets across Europe. Starting out in electrical retailing, Adam has more recently led partnerships with Europe’s largest retailers for a range of global brands, including Samsung and Sony. In 2017, he helped establish a UK strategy for Enjoy Technology, which provides home set-up services for smart products.

Adam is currently Chief Revenue Officer at Lightwave, a leading smart home manufacturer providing innovative smart lighting, power and heating solutions through consumer and trade channels. He is also a member of the Smart Homes & Buildings Association.