Our board

Trustees

Electrical Safety First is governed by a Board of Trustees who have a vast range of experience and interest in electrical safety. They are responsible for setting the strategic goals of the charity to ensure that it fulfils its consumer safety mission, adheres to principles of good governance and remains true to its values.

Andy Chaplin (Chair)

Andy has recently completed a successful six year stint with the national body for Home Improvement Agencies (which operates under the Foundations banner). For the first five years he had been the national body's director, and after giving that up in July 2015 he took over as interim Chief Officer of the charitable arm of Foundations.

Prior to this he held a succession of leadership roles, mostly in the private sector, driving the design, development and successful funding and delivery of services and support for vulnerable/low income households - often working locally in partnership with a mix of public and third sector providers.

He holds a diploma in marketing alongside internationally recognised accreditations in the world of banking, where Andy had worked for Barclays, honing his management skills and capabilities in strategic and large corporate account director roles. He left Barclays in 2003 after completing just over 26 years with the organisation.

Andy is also a trustee of the national spinal injuries charity, Aspire and the Islington based health and wellbeing charity, Manor Gardens Welfare Trust (where he is also Chair-designate).

Armelle Boisset

Armelle has worked in the telecommunications industry for over twenty years, with experience in operational support, network rollout and programme management. She is currently Director of Engineering for Spectrum (radio waves) at UK regulator Ofcom, contributing to areas ranging from technical standards to field-based measurements to technical studies underpinning policy decisions. Armelle holds a degree in electrical engineering and is a member of the Institute of Engineering and Technology (IET). She is also a trustee at Berkshire Youth, a local youth services charity.

Samy Bounoua

Samy is an experienced risk management and quality assurance professional currently working within a retail environment. Having been involved with product safety for over 24 years, Samy has extensive experience of due diligence and quality assurance matters involving consumer products. He has a particular expertise in electrical and high-risk products, and is currently Lead Technical Manager for the Electrical Team at Tesco Stores Limited. Samy has spent most of his career working with stakeholders to ensure that safety, quality and responsible sourcing is at the heart of the agenda when bringing products to market. Samy is keen to share his experience and currently chairs the Electrical Safety of Products (ESOP) committee for Electrical Safety First.  

Tom Connelly

Coming from an electrical contracting background, Tom Connelly operates within the Social Housing Sector providing independent third party consultancy and quality control inspections for registered social landlords. His current role is the Director of Electrical Operations, responsible for the delivery of services nationwide. Tom has operated previously as National Electrical Compliance Manager for a major contractor where he was responsible for the implementation and management of an electrical compliance structure nationwide. He is also a member of the Institute of Engineering and Technology (IET).

Ali Damirchi

Ali is a chartered management accountant with over 15 years of experience in development and leading finance functions across the Telecommunication and Technology sectors.  His experience spans across financial control, risk management, deal structuring and team development, having worked on major initiatives such as the 4G roll-out and the UK’s Smart metering programme.

Ali has an MBA from Warwick Business School and is involved with a charity in his local area. He is a keen cricketer, cyclist and passionate about travelling with his family when he can.

Sarah Frost

Sarah has 20 years’ experience of large-scale, cross-divisional Digital/ICT transformational change programmes, predominantly in financial services. She also has expertise in Operational Risk Management, Corporate Governance and Financial Reporting.

Sarah is a Non-Executive Director for Alliance Homes Group, where she sits on their Audit & Risk and Customer Insight Committees. She is Vice Chair of Calibre Audio, a charity providing audio books for the print-disabled and also volunteers at a local mental health charity.

Sarah has an MBA from Cass Business School and was awarded the Financial Times Non-Executive Director Diploma.

Paul Hide

Paul is the CEO for AMDEA, the UK trade association for manufacturers of domestic appliances, from large white goods through personal hygiene and floor care products to the vast range of small appliances on the market. Its members represent over 80% of the UK domestic appliance market, rising to 95% for large white goods.  

Paul's experience spans sales, marketing, operational and general management during a career spanning 30 years in the consumer technology sector, with a leading involvement in many milestones that have delivered the analogue to digital technology transition and growth of the past three decades. Paul is passionate and focussed in ensuring that AMDEA, working in partnership with its members and stakeholders, continues to play a leading role in shaping and leading the future of the UK domestic appliances industries. 

Paul is also a Tech Start-Up advisor and a road racing Commissaire for British Cycling. 

Emma Hudson

Emma has been a part of the electronics industry for twenty years and holds a BEng in Materials Engineering. She is currently Chief Technology Officer at Gen3 Systems, a U.K. based manufacturer of test equipment for high reliability electronics. Prior to this Emma spent over twelve years with UL, conducting safety certification work, and seven years in automotive electronics manufacturing, with TRW.

Emma also holds the positions of Chair of the British committee for Electronics Assembly Technology (representing the U.K. on the mirror IEC committee), Vice President and Treasurer of the European Institute for Printed Circuits (EIPC), Vice Chair of Several IPC technical committees, and sits on the UL Standards Technical Panel for PCBs, laminates and coatings.

In her spare time, Emma is keen to spread the word to girls on the rewarding nature of a STEM career, especially engineering.

Kate Husselbee

Kate’s experience is in people, change, technology and wider corporate services functions in the charity and public sectors. She is Executive Director of Strategy and Transformation at Rethink Mental Illness, a charity supporting people severely affected by mental illness. Previous roles include Director of Corporate Services and Business Development at the College of Policing, and Director of HR and Governance at the General Dental Council. Kate is a Fellow of the Chartered Institute of Personnel and Development and an executive coach.

Kate is also an independent member of the Remuneration and Appointments Committee for the General Osteopathic Council.

Alan Wells

With over 40 years’ experience in the electrical engineering field, Alan is a highly respected figure in the industry. Prior to his retirement he held numerous posts in building engineering services maintenance, electro-mechanical installation design, as well as senior management posts within the Electrical Contractors’ Association and NICEIC.

As the Technical and Standards Director at Certsure he was responsible for ensuring that they provided high quality technical services to its registrants and represented their technical interests nationally.

He was an active member of key industry committees, including the Joint IET / BSI Technical Committee for the UK Wiring Regulations (JPEL 64) and advised central and local government in England, Scotland and Wales on matters of electrical safety. In addition, he presented at IET and FISUEL conferences both in the UK and Europe and was a Board Member of BASEC - the British Approvals Service for Electric Cables in addition to ABCB - Association of British Certification Bodies the recognised voice of accredited certification bodies in the UK representing the views of its members to UKAS, IAF, EA and Government.

Adam Williams

Adam Williams is a consumer technology sales and marketing specialist, with over 20 years’ experience in bringing innovative technologies to markets across Europe. Starting out in electrical retailing, Adam has more recently led partnerships with Europe’s largest retailers for a range of global brands, including Samsung and Sony. In 2017, he helped establish a UK strategy for Enjoy Technology, which provides home set-up services for smart products.

Adam is currently Chief Revenue Officer at Lightwave, a leading smart home manufacturer providing innovative smart lighting, power and heating solutions through consumer and trade channels. He is also a member of the Smart Homes & Buildings Association.