Last updated February 16, 2024
This Cookie Policy explains how Electrical Safety First ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://electricalsafetyfirst.org.uk ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Electrical Safety First) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first-and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.
The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit).
Essential website cookies:
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.
| Name: | ASP.NET_SessionId |
| Purpose: | Used by Microsoft .NET-based sites to maintain an anonymized user session by the server. This cookie expires at the end of a browsing session which is determined by the application configuration. |
| Provider: | www.electricalsafetyfirst.org.uk |
| Service: | .NET platformView Service Privacy Policy |
| Country: | Ireland |
| Type: | http_cookie |
| Expires in: | session |
Performance and functionality cookies:
These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.
| Name: | __RequestVerificationToken |
| Purpose: | This is an anti-forgery cookie set by web applications built using ASP.NET MVC technologies. It is designed to stop unauthorised posting of content to a website, known as Cross-Site Request Forgery. |
| Provider: | www.electricalsafetyfirst.org.uk |
| Service: | MicrosoftView Service Privacy Policy |
| Country: | Ireland |
| Type: | server_cookie |
| Expires in: | session |
| Name: | ARRAffinity |
| Purpose: | Used by websites running on the Windows Azure cloud platform for load balancing. |
| Provider: | .electricalsafetyfirst.org.uk |
| Service: | AzureView Service Privacy Policy |
| Country: | Ireland |
| Type: | server_cookie |
| Expires in: | session |
Analytics and customization cookies:
These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.
| Name: | _dc_gtm_UA-# |
| Purpose: | Used to control how a Google Analytics script tag loads. |
| Provider: | .electricalsafetyfirst.org.uk |
| Service: | Google Tag ManagerView Service Privacy Policy |
| Country: | Ireland |
| Type: | http_cookie |
| Expires in: | 1 minute |
| Name: | _ga |
| Purpose: | Records a particular ID used to come up with data about website usage by the user |
| Provider: | .electricalsafetyfirst.org.uk |
| Service: | Google AnalyticsView Service Privacy Policy |
| Country: | Ireland |
| Type: | http_cookie |
| Expires in: | 1 year 11 months 29 days |
| Name: | #collect |
| Purpose: | Sends data such as visitor’s behavior and device to Google Analytics. It is able to keep track of the visitor across marketing channels and devices. It is a pixel tracker type cookie whose activity lasts within the browsing session. |
| Provider: | www.electricalsafetyfirst.org.uk |
| Service: | Google AnalyticsView Service Privacy Policy |
| Country: | United States |
| Type: | pixel_tracker |
| Expires in: | session |
| Name: | #__utm.gif |
| Purpose: | Logs the details about the visitor’s computer and browser using Google Analytics Tracking Code. The cookie is a pixel tracker type and is only active during the browsing session. |
| Provider: | www.electricalsafetyfirst.org.uk |
| Service: | Google AnalyticsView Service Privacy Policy |
| Country: | United States |
| Type: | pixel_tracker |
| Expires in: | session |
| Name: | _gid |
| Purpose: | Keeps an entry of unique ID which is then used to come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires after a browsing session. |
| Provider: | .electricalsafetyfirst.org.uk |
| Service: | Google AnalyticsView Service Privacy Policy |
| Country: | Ireland |
| Type: | http_cookie |
| Expires in: | 1 day |
Advertising cookies:
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
| Name: | __gads |
| Purpose: | Set by Google Ad Manager on a site to help with measuring how a user interacts with the ads on that domain and preventing the same ads from being shown to the user too many times. |
| Provider: | .electricalsafetyfirst.org.uk |
| Service: | Google AD ManagerView Service Privacy Policy |
| Country: | Ireland |
| Type: | http_cookie |
| Expires in: | 1 year 24 days |
| Name: | YSC |
| Purpose: | YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Used by Google in combination with SID to verify Google user account and most recent login time. |
| Provider: | .youtube.com |
| Service: | YouTubeView Service Privacy Policy |
| Country: | United States |
| Type: | http_cookie |
| Expires in: | session |
| Name: | activeview |
| Purpose: | Used by Google as a measurement solution that detects viewable display ad impressions by detecting viewability via a piece of code that captures the cumulative time an ad has been viewed. |
| Provider: | www.electricalsafetyfirst.org.uk |
| Service: | Campaign ManagerView Service Privacy Policy |
| Country: | United States |
| Type: | pixel_tracker |
| Expires in: | session |
| Name: | test_cookie |
| Purpose: | A session cookie used to check if the user’s browser supports cookies. |
| Provider: | .doubleclick.net |
| Service: | DoubleClickView Service Privacy Policy |
| Country: | United States |
| Type: | server_cookie |
| Expires in: | 15 minutes |
| Name: | f24_autoId |
| Purpose: | is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years persistent. |
| Provider: | www.electricalsafetyfirst.org.uk |
| Service: | Force 24. View Service Privacy Policy |
| Country: | England |
| Type: | http_cookie |
| Expires in: | 6 months |
| Name: | f24_autoId |
| Purpose: | This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent. |
| Provider: | www.electricalsafetyfirst.org.uk |
| Service: | Force 24. View Service Privacy Policy |
| Country: | England |
| Type: | http_cookie |
| Expires in: | 10 years |
The information stored by Force24 cookies remains anonymous until:
- Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
- A user of the website completes a form containing email address from either our website or our Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
Other Tracking
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
Link Tracking
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.
How can I control cookies on my browser?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at communications@electricalsafetyfirst.org.uk or by post to:
The Website Officer
Electrical Safety First
45 Great Guildford Street
London
SE1 0ES
__________
__________